– Paper Yolk
Paper Yolk is a creative studio offering visual communication design services to small businesses in Sydney.
The challenge was to help the start-up agency stand out competitively amongst surrounding competitors in Sydney that had a larger portfolio of work.
Without any previous brand identity, the design process started from scratch on a blank page with the following requirement; the new brand identity had to reflect the studio’s work process and motto:
Work process: Design solutions are best brought to life on paper.
Motto: Comfort. Playfulness. Usability.
Ultimately, a bold and ‘cool’ identity was established for the studio. The new identity exhibits a strong and playful character.
From this, a brand style guide and designs for print, stationery and merchandise were created. A website was also built to showcase the studio’s portfolio and act as a contact platform for business clients to request for design services.
